Founder, PEESAFE – India’s leading daily hygiene brand
Vikas Bagaria is the Founder of PeeSafe, India’s leading daily hygiene brand owned by Redcliffe Hygiene Pvt. Ltd. A serial entrepreneur and a seasoned businessman, Vikas holds 20 years of experience and has been responsible for setting up and successfully running multiple businesses.
His first venture VR Forklift was established in 1997, followed by SRV – damage prevention, a leading conditional based monitoring business, in 2003. Moving ahead, the unfortunate incident of the Nirbhaya rape case inspired Vikas to start India’s 1st online portal for Safety products, SafetyKart.com. Vikas and his wife, Srijana fashioned the idea of a toilet hygiene spray, PeeSafe in 2013. He then laid the foundation of Redcliffe Hygiene Pvt. Ltd., the pioneer in India’s daily hygiene space, along with co-founder, Dheeraj Jain. While leading the PeeSafe operations out of Gurgaon, Delhi, Dubai & Colombo, Vikas is also helping Indian Defense, Aerospace, Power Transformer and Energy companies in their conditional-based monitoring systems.
Being well-acquainted with women’s contribution to the start-up ecosystem and encouraging the platforms working towards it, Vikas has invested in many start-ups by women entrepreneurs. Some of them include Dibz, EdgeFX and Let’s Barter India. He has also invested in technology startups like ASADELTECH®, GrowTech Innovations, Innov8, Shaadi Saga and CoutLoot. Vikas is a mentor and board member at Wess Foundation. A qualified Child Safety Auditor, Vikas also aids early-stage learning pre-school and daycare centers in childproofing their facilities.
An Economics graduate and a Master’s degree holder in Computer Applications, Vikas is an avid quizzer and an adrenaline enthusiast who loves to indulge in adventure sports and long-distance cycling, besides being a passionate wildlife photographer.